“Trello. For Enterprise.” Campaign
Trello was popularized for its ‘free-forever’ consumer offering. After 3 years of evolving our product offerings for B2B monetization, we partnered with Instrument to show that Trello is a robust enterprise tool while still being simple to use.
Scope + Context
Trello has evolved significantly since its start as a free B2C productivity tool, especially post-acquisition by Atlassian. With the addition of views, automation, analytics, admin capabilities, and more, Trello’s enterprise offering is robust and competitive. Only problem was… perception! With “simplicity” at the forefront of Trello’s former brand platform, customer perception often feared the lack of extensibility for large teams.
This 3D style campaign helped us literally and figuratively show the many dimensions to work that Trello can offer, as well as reintroduce the newly refreshed brand to prospective customers.
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Agency: Instrument
Art Direction: Cindy Duong
Supporting Designers: Daniel Walsh, Noele Lusano
HIGHLIGHTS
Performance within first week of launch:
1.7 million impressions
5.3k clicks
1.2 million video views
New upsell prospectives valued over $120k
NY Times Takeover (Business and Technology sections)
171% increase of long-term value, 122% growth YOY
I learned to use Blender and shipped some 3D designs!
