Atlassian’s newest solution “Atlassian Together” packaged Confluence, Trello, Jira Work Management, Atlas, and Atlassian Access (Admin security) into one low cost offering. The package brought together fan favorite tools, as well as newly developed solutions for better cross-product collaboration. However, this solution’s greatest strength was also its critical weakness as it was bringing together tools that had been previously independently developed. As a result, it was critical to demonstrate this product offering as having a seamless end-to-end user experience. This narrative was personified via a fictional customer (based on real industry knowledge) called “Nibok” . It was first presented in a keynote presentation at WorkLife, Atlassian’s first ever market event for Work Management, held at the Chase Center in San Francisco in September 2022. Later, the demo was re-imagined at a product demo video with some redactions, as can be seen below.