Atlassian Summit 2019
Atlassian’s flagship event, Summit (now known as TEAM) annually showcases the best in productivity software, technology tools, and collaboration thought leadership.
Art Direction: Leah Pincsak
Design: Robert Shabazz, Cindy Duong
In 2018, Atlassian was looking to refresh their 2019 annual public event from its flat geometric style. The event was moving from Barcelona to Vegas, and the desire was to give it fresh and exciting depth that could compete with the noise of crowds and casinos.
The outcome was a “dark-mode” refresh of the geometric shapes, with added glow from gradients that implied an ambient light source, and inspirations of neon typography that continued to impact the brand. It’s 2023, and even 4 years later these elements continue to be seen in the events design system, and has even influenced the parent brand.